![]() ![]() (i) Expansion through cooperation (ii) Expansion through concentration (iii) Expansion through Diversification (iv)Expansion through IntegrationĬompetitive Strategies Findings Conclusions Recommendations Limitations (a) BCG Matrix (b) Five Force Analysis (c) SWOT Analysis (d) Expansion strategies adopted by Hero Honda Synopsis Introduction Industry overview Company profile Methodology Main Report Analysis Four P’s of Marketing Comparative Marketing Strategies Strategic Analysis I convey my heart-full affection to all those people who helped and support me during the course, for completion of my Project Report. In the end, I also want to thank my friends for their support and help during the project. Without her overall guidance and help the project may not have seen to be completed. Prathiba Abrol (Project Guide) for constantly guiding me and tackling variety of hurdles with implicit patience throughout my research project and whose deep involvement and interest in the project infused in me great inspiration and confidence in taking up this study in right direction. I owe my sincere and whole hearted thanks to Mrs.Pooja Gupta & Mrs. This report has been made possible through direct and indirect support of various people for whom I wish to express my appreciation and gratitude. One of the most pleasant aspects of writing acknowledgement is the opportunity to thank all those who have contributed to it. ![]() POOJA GUPTAīeri Institute of Technology, Training& Research affiliated to SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR BACHELOR DEGREE IN BUSINESS ADMINISTRATION ![]() Prepared by GAURAV SINGH Roll no: 0221131706 “MARKETING STRATEGIES OF HERO HONDA MOTORS LTD.” ![]()
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